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  • ORIGINAL CLASSICS

    We come from the street - our brand was born there, we understand it.

  • STREETWEAR CULTURE

    Our roots run through the city, through the street corners and skateparks, to the taxi shops and corner shops.

  • ORIGINAL TRENDSETTER

    Life established itself throughout South Africa as a brand know for its quality, style, and authenticity. Life is in the details.

ORIGINAL CLASSIC TEES

SHOP TEES

What started as a small line mainly of T-shirts grew organically and began to gain visibility in South Africa. Inspired by South African street culture and design, André Martin expanded the line to bottoms, tops, and outerwear. While the brand developed into a Durban institution, Life establishes itself in quality, style, and authenticity of original classic T-shirts, polos, tees, jackets for men, women, and kids throughout South Africa.

We come from the street

Our brand was born there, we understand it. Our roots run through the city,
through the street corners and skateparks, to the taxi stops and corner shops.